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Creating a Customer Avatar

August 1, 2016 by edman edman

There are many fundamentals involved in the process to creating a successful marketing program. This success is critical for any business to survive and thrive pass the initial phases of its life cycle. When looking at the whole of any marketing success, being clear about who your ideal customer (avatar) is dramatically increases the success […]

Filed Under: communication, education, marketing Tagged With: avatar, ideal customer, ideal customer profile, perry belcher

Elevator Connections with Sam Horn

August 1, 2016 by edman edman

Elevator Connections with Sam Horn

Learn several clever ways to make 30 second “elevator” connections rather than giving 30 seconds pitches so that we can make the most of every opportunity. Have a dialogue instead of a monologue.

Filed Under: communication, education, interview, marketing Tagged With: book review, connection, intrigue, sam horn

Start with Why with Simon Sinek

July 11, 2016 by edman edman

Start with Why with Simon Sinek

It’s often hard to get others to understand what you do or inspire people to join our cause. If we look at examples from Apple and Martin Luther King Jr, we find that they share their ideas in a different way than others like them. Fundamentally, businesses and individuals who are able to communicate from […]

Filed Under: communication, education, inspiration, marketing, personal growth Tagged With: simon sinek, TEDTalks, TEDx, why

Think Like a Freak – Retrain Your Brain

June 15, 2016 by JimmyT

Think Like a Freak – Retrain Your Brain

An interview with Stephen Dubner, co-author of Think Like a Freak, who discusses how to challenge conventional thinking and improve your decision-making. *** BONUS VIDEO *** Microsoft in Business Opening Keynote: Think Like A Freak To Transform Business https://youtu.be/Eclz6sL6rbQ

Filed Under: communication, education, interview, marketing Tagged With: Freakonomics, KnowledgeAtWharton, stephen debner, stephen levitt

Science of Persuasion

May 2, 2016 by edman edman

Have you ever wondered how people say yes to one thing as opposed to another? Surprisingly, everyone can chooses some of these 6 different methods to get what they want. Question is, do you have the patience to work through all of them to get there?

Filed Under: communication, education, marketing Tagged With: pursuasion, sales, selling, tips, yes

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