It’s often hard to get others to understand what you do or inspire people to join our cause. If we look at examples from Apple and Martin Luther King Jr, we find that they share their ideas in a different way than others like them. Fundamentally, businesses and individuals who are able to communicate from the inside out tended to have the greatest impact. Simon Sinek takes time with the TEDx crowd to share the idea that there are so much more we can do if we learn now to connect with people at the deepest level of human communication, why we do what we do and why should anyone care.